We’re here to help you keep your finger on the pulse of the ever-changing world of social media. Don’t miss the latest changes, updates and happenings on your favorite social media platforms.
Designated audiences come to Facebook Pages. Two new features rolled out for Page Managers recently. Facebook page administrators are now seeing the option of designating a Preferred Page Audience. The feature allows new page creators to define the target audience for the page. Facebook also introduced ad dayparting for Page Managers. Managers can now run ads during a specific time period and ensure that users see those ads during that time in their time zone.
Riff, the answer to creating viral videos? Facebook launched a new app focused on user-generated video, called Riff. Riff lets users create and share a video on Facebook where others can add their own video onto it. Once they’ve added on, they can also share the video with their friends. It’s interesting to imagine how the Ice Bucket Challenge craze of last summer would have been impacted if Riff existed then.
Pinning just got easier. Last week, Pinterest debuted a new “Pin In” button designed to speed up bookmarking on the web. Prior to this update, using the Pin It feature took four clicks. Now Pinning from the web will only require two clicks. Pinterest told TechCrunch that it has 50 billion Pins on the site. Already, its users are saving a lot of content onto the site daily, including 2 million product Pins and more than 14 million articles, for example.
RIP Google+? For years Google+’s purpose has been questioned. Recently a Google executive let slip that Google+ will split into two new products: Google Photos and Google Streams. Google Photos, as the name suggests, is for photos and images, while Google Streams is for status updates.
Facebook unveils Messenger.com. Dave Marcus, a Facebook executive that works on the Messenger product, announced the new desktop experience: Messenger.com. The look and feel matches the existing Messenger iOS app.
A new look for retweets. Twitter did us all a favor and made it easier for users to share other people’s tweets and add their own commentary. The new retweet function allows users to add 140 characters of their own commentary and still include the original tweet. The original tweet appears a bit smaller, as pictured below:
Do you like the new retweet function? We’d love to hear your opinion! Leave a comment below or reach out on Twitter, @carolaskyn or @rosecomm.