I had a big smile on my face riding the train to work this morning because the focus of this week’s “You’re the Boss” blog in the New York Times was about the power of PR. The piece validated the profession in such a way that put a skip in my step as I headed into the office.
Adrianna Gardella’s profile of Jill Cartwright, entrepreneur and founder of Go Ga Ga – makers of ergonomic tote bags – sheds light on the impact of proactive public relations. As noted in the piece, PR professionals have widened their scope – adding social media, word of mouth campaigns and blogger relations to the traditional media mix.
In fact, many of our newest assignments at Rose Communications have been hinged on the development and execution of social media campaigns. We recently expanded our program with Apex Tool Group, one of the largest worldwide producers of industrial hand and power tool brands, including Allen®, Armstrong®, and GearWrench®, among others, to include social media strategy and special projects.
And we’re having even greater impact on the bottom line.
After working with a PR professional Cartwright grew her business exponentially. Her revenue in 2009 was 134k and after working with a PR pro her revenue nearly doubled, with projections for 2011 in the 500k range.
I’m excited by the possibilities and love that Cartwright gave her publicist props. Her advice:
· View your publicist as your partner
· Conduct monthly brainstorm meetings with your PR team
· Invest in PR and you’ll see immediate results