(November 2006) Rose Communications welcomed more than 180 journalists from the U.S. and abroad to a GearWrench luncheon on November 2nd during the well-attended SEMA show in Las Vegas. At the show, GearWrench launched the X-Beam, one of the most innovative hand tools to hit the market in decades. The event and announcement garnered coverage in Popular Science, Popular Mechanics, Motor, Associated Press and America’s Car Show, among others.