(January 2007) Rose Communications started working with Kaplan Publishing in October to promote a high profile new title:Campus CEO: The Student Entrepreneur’s Guide To Launching A Multimillion Dollar Business, by Apprentice winner and successful entrepreneur, Randal Pinkett. The campaign is designed to motivate student leaders, empower teachers and inspire the entrepreneurial mindset in all readers. It includes influencer and media outreach, a Most Promising Campus CEOcontest, a Web event and a 20-city media tour.