Challenge:
Establish start-up Valencell as a wearable tech thought leader and its PerformTek biometric sensor technology as the best choice for manufacturers entering the mobile health and fitness space.
Fresh Perspective:
- Generate awareness by reaching key influencers before the Consumer Electronics Show with licensing partner news
- Introduce the founder and CEO as an expert in the mobile health and fitness category to create momentum between deals
Authentic Approach
TARGET SELECT INFLUENCERS
- Tracked journalists and bloggers who not only covered wearable fitness tech, but also chronicled their own experiences with new innovations
- Offered new partner news under embargo and prototypes for testing
- Released news broadly on day one of CES and cultivated on-site media interest
ESTABLISH THOUGHT LEADERSHIP
- Introduced the founder and CEO as an expert source to industry analysts
- Secured high-profile speaking opportunities
- Developed company and guest blog posts on driving trends
- Managed content for LinkedIn page and Twitter feed
Meaningful Impact
- Generated nearly 75 million impressions via 30+ articles during CES 2013, including Gizmodo, Engadget, Forbes and Popular Science
- Raised the bar in 2014:
- Helped place more than 3,000 articles, driven largely by licensing activity announced by LG, Intel, Scosche and Blaupunkt
- Increased website traffic four-fold during CES 2014
- Tripled the business development inquiries, exceeding the goal
RoseComm helped us establish our brand story at a very critical time in the evolution of our start-up. They engaged with the right influencers and the exposure they generated gave us credibility in the marketplace as we were negotiating our early licensing agreements. Not only did they deliver quantifiable results, but their analysis enabled us to understand and gauge the value to our business.
– Steven LeBoeuf, co-founder and president
