Challenge:
Build Switzerland-based IMD’s profile among American corporations
Fresh Perspective:
- Increase the school’s visibility in key US-based business pubs to attract key corporate execs
- Create awareness of IMD as one of the world’s leading providers of exec education
Authentic Approach
BUILD CRED WITH ORIGINAL RESEARCH & CONTENT
- Unveiled annual World Competitiveness report, which ranks countries by their ability to compete in the global marketplace
- Released research on timely subjects, including CEO compensation, Entrepreneurship, and CEO Narcissism
FORGED FACE-TO-FACE RELATIONSHIPS
- Booked desk-side briefings for visiting academics with The Harvard Business Review, MIT Sloan Management Review, Fast Company, The Wall Street Journal, Investor’s Business Daily, The Globe and Mail, Bloomberg BusinessWeek, The New York Times and Forbes
- Attended the Financial Follies to establish relationships with key financial media
Meaningful Impact
- Secured 50+ placements in outlets consumed by the targets, including: Investor’s Business Daily, Bloomberg BusinessWeek, Washington Post, The Wall Street Journal, and CNN
- Placed pieces written by faculty in outlets including Forbes, Fortune and The Huffington Post
- Armed the business development head with credibility-boosting coverage to use in outreach
Aside from being so smart and terribly efficient, [RoseComm is] also very real … I could rely on RoseComm for results … We developed a great relationship, which remains long-standing.”
-Matthew Mortellaro
