What happens when one of the world’s biggest – and arguably best – brand marketers loses control? I recently read a fascinating case of a product launch gone wrong. Or…
Social media and the law
Yesterday, I attended a Public Relations Society of America (PRSA) seminar titled, “Regulatory Scrutiny of Social Media.” The speakers were attorney Michael Lasky of Davis & Gilbert LLP and Tricia…
TMI: How info overload can wreak havoc on meeting planning
We recently returned from an expert workshop on the topic of healthy community design that we handled for the Centers for Disease Control and Prevention. Planning started in February and…
A picture is worth a thousand words — or at least a product brief
At the risk of seeming insensitive: Enough already with “changing media landscape.” Let’s not lose sight of the fact that there are some truths about journalism that will likely never…
You are what you fund: companies’ reputations impacted by TARP spending
Yesterday, Morgan Stanley announced it would not even attend the PGA Memorial Tournament, an event it is sponsoring in June. As the main sponsor of the tournament, which takes place…