Remember the days when you could walk into a bookstore or even a supermarket and browse what felt like hundreds of magazines? I have a distinct memory of being in…
10 reasons to choose a small PR firm
May is Small Business Month, a time to recognize the vital role small businesses play in our nation’s economy. When it comes to choosing a PR firm, there are plenty…
RoseComm turns 20!
When I started RoseComm (then called “Rose Communications”) 20 years ago, people would ask me, “How’s it going running your own public relations firm?” For the first few years, I’d…
Opting Out: Lessons from Mother’s Day Email Campaigns
Mother’s Day is right around the bend! But you likely already knew this – the seemingly endless promotion emails flooding your inbox over the last month won’t let you forget….
Never let a good crisis go to waste
I’ve worked with Rosemary, RoseComm’s founder and president since the early 2000s. We are colleagues and we are friends. Despite that longstanding connection, nearly a year ago when I wanted…