I was in an emergency room last weekend dealing with my son’s minor injury when I finally came to terms with it. I mean really accepted it. Nearly 20 years…
Meeting a music legend: all in a day’s work
Yesterday, I had the opportunity to attend a fundraiser at Father Martin’s Ashley, an addiction treatment center we’ve represented for several years. Among the highlights of the 5th Annual Women…
It worked in New York, but will it play in Peoria?
When we were retained by UJA Federation of New York last spring to rethink the way Jewish Community Center summer day camp is marketed on Long Island, I had no…
Rose Comm goes to camp
Today was a first: I wore sunscreen and shorts to a business meeting. This morning, my colleague Tracey and I went to the Henry Kaufmann Campgrounds on Long Island as…
Why some brands inspire more passion than others
When it comes to “building buzz,” it’s important to consider that creating a brand people believe in carries as much weight as any marketing strategy you might develop to promote…