The new season of AMC’s hit TV series Mad Men started off with a bang (pardon the pun), with a peek into the bedroom of creative director and new bachelor…
There’s no such thing as “off the record”
It’s the most basic rule of media relations: Nothing is off the record. Anyone who has prepared for a media interview –from a start-up entrepreneur to, well in this case,…
Lesson number one for graduates in pursuit of a PR Career: READ
It’s that time of year again for pomp and circumstance, caps and gowns, and commencement speeches given by dignitaries. It’s been widely reported that this year’s college graduates are entering…
Not all media opportunities are the same
One of our clients in the do-it-yourself business recently told us they’d been offered an opportunity to be featured on a “TLC show” about home design. The client outlined the…
Proceed with caution when using words like “revolutionary”
In journalism school, I was taught to never use words that are subjective in an editorial context. As a PR person, I often counsel clients that terms like “state-of-the-art” and…