There are some people who believe the only truly pure news is the weather forecast. How ironic it is that forecasting the weather used to be more about entertainment than…
Newsflash: Effective communications strategy in 2011 is all about authenticity and transparency. Despite the fact that these two words are part of just about every industry conversation, we continue to…
Late last month I traveled to Las Vegas to attend the SHOT Show, the largest and most comprehensive trade show for professionals involved with the shooting and hunting industries, on…
The term “press release” bothers me. Historically, I’m told, “press release” referred to the targeting of news to newspapers, while “news release” encompasses all forms of media. I know it’s…
I recently attended a trade show where my client had a booth in the exhibit hall. This particular client is an environmentally focused manufacturer committed to reducing its carbon…