When Byram Healthcare, a leading medical equipment provider, wanted to drive awareness that expecting and new moms are eligible for a no-cost breast pump under the Affordable Care Act (ACA),…
PR & public speaking
Communication is central to the work we do every day at RoseComm. So, when a friend asked if I’d be game to speak about public relations to his Fairleigh Dickinson…
What do media relations and football have in common?
This week, as some of the top brands began the pre-promotion for their Super Bowl ads, I was reminded that the practice of media relations also has something in common with…
Professional pingers
I’m fairly certain all types of professionals need to conduct follow-up. From physicians checking in with patients after surgery and teachers calling parents after an incident to project managers connecting…
The art of answering repetitive questions
“So, when is the wedding?” This is the question that my fiancé and I have received nonstop since our engagement back in June. While we’re growing wary of hearing those…