When a company’s employee falls victim to a phishing scam, it can create serious reputational damage. Once a scammer has access to your internal systems, they can pose as an…
Best Practices for Brands Responding to Black Lives Matter
#BlackLivesMatter is trending again, nearly seven years after it was created when the person responsible for killing Trayvon Martin was acquitted. Amid protests across the nation, many brands released statements…
Smartphone Video Tips: Making the Most of Recording Yourself
As our entire world faces down the COVID-19 crisis, we’re all taking a crash course on the importance of adaptation, both as individuals and as businesses. Thankfully, we have the technological…
A December to remember for Peloton
This month marks my fourth anniversary as a Peloton bike owner (#jrock). It also marks the company’s largest backlash to date. Hundreds of media outlets from AdWeek to The New…
Taking social media from campus to a cubicle
I’m a millennial, recent college grad and newcomer to working in an office Monday through Friday. The transition from student to full-time employee has made me think about my persona…