The value of spokesperson prep is obvious to anyone who watched Bay flailing about at CES, desperately searching for islands of safety that just weren’t there.
Knowing the company you keep
Today’s arrest of Pro Football Hall of Fame linebacker Lawrence Taylor is a reminder to those of us in marketing that it’s important to carefully consider the company we keep….
When hiring a celebrity “pitchman” pays off
An article in this week’s Advertising Age profiles Isaiah Mustafa, the “man your man could smell like,” who appeared in a television spot for Old Spice. Mustafa played for the…