In a speech this week at the F8 developer conference, CEO Mark Zuckerberg outlined Facebook’s 10-year plan to impact the way people interact with each other and brands. Running through…
Podcast advertising: landscape overview as medium blossoms
As an avid podcast listener, it’s not lost on me how deeply the brands that sponsor or advertise on my favorite shows penetrate my consciousness. When looking to build my…
Delighting in Doll Diversity
As a public relations professional, I spend a significant amount of time getting to know my clients’ target audiences. Ensuring the content I create addresses interests of the various…
If Trump wins, I’m moving to Google Cardboard …
… and other things I learned about Virtual Reality (VR) at last week’s Social Media Week New York: Virtual Reality is the Future of Computing Michelle Klein, head of North…
Coming soon: more brand documentaries?
If a picture is worth a thousand words, what does that say about video? “Moving pictures” have always been a powerful way to communicate a brand narrative. In recent years,…