#BlackLivesMatter is trending again, nearly seven years after it was created when the person responsible for killing Trayvon Martin was acquitted. Amid protests across the nation, many brands released statements…
5 steps to creating successful brand experiences in COVID-19 era
When your world paused in March due to the coronavirus pandemic, did you really picture a “new normal” forthcoming? Three months later, life is indeed different, with joyous events such…
Six brands that got COVID-19 messaging right
Last week, I had the good fortune of co-presenting a webinar with Kathleen Rennie, Ph.D., called, “Engaging Audiences in the COVID-19 Era.” It was part of the Jersey Arts Marketers…
Smartphone Video Tips: Making the Most of Recording Yourself
As our entire world faces down the COVID-19 crisis, we’re all taking a crash course on the importance of adaptation, both as individuals and as businesses. Thankfully, we have the technological…
Social media best practices in 2019: Top 5 takeaways from #RaganDisney
Last month, I joined hundreds of other communications professionals (and Disney lovers!) at Ragan’s Social Media Conference for PR, Marketing and Corporate Communications at Walt Disney World Resort. We soaked…