I suspect I am not the only person in the public relations industry who has wondered why I didn’t think of Peter Shankman’s “Help a Reporter Out” service. I applaud…
Word-of-mouth does not equal cheap exposure
I received a call recently from a long-time colleague who now does marketing for a major global brand. He had heard we were doing a lot of work in the…
Facebook killed the high school reunion
We’ve been guiding a number of clients on setting up Facebook profiles. For example, we’re promoting a book that chronicles the journey of a home-birth midwife. We’re helping the author set up…
The privilege of promoting your heroes
Public relations, like every job in the world, has its plusses (creative, people-oriented) and minuses (media list maintenance, anyone??), but on the whole it’s a pretty terrific career, if you…
How to be your own PR agent
Yesterday, I had the pleasure of addressing a room full of female entrepreneurs as a speaker on the Ladies Who Launch “How to be your own PR agent” panel at the Maplewood Women’s…