I am not alone. The end of a year compels many people to reflect on the passage of time and consider or even predict what will happen in the coming…
Think before you promote a contest on Facebook
Considering a promotion to drive fan traffic on Facebook? Not so fast. Facebook recently updated its promotion guidelines and it’s not as straight-forward as you might think. Thousands of brands,…
TMI: How info overload can wreak havoc on meeting planning
We recently returned from an expert workshop on the topic of healthy community design that we handled for the Centers for Disease Control and Prevention. Planning started in February and…
Our social media best practices
Recently we were asked to include social media best practices in a proposal. To follow is our list. As Peter Shankman and Sarah Evans wrote on their blog post, very few people can call…
Navigating the Blogger-Marketer Relationship at BlogHer
As the Federal Trade Commission drafts new rules on bloggers’ disclosure of sponsored content, BlogHer, the community of thousands of influential female bloggers, is in the midst of its fifth…