A recent post on Ad Age’s Small Agency Diary griped about how marketers are behaving badly in the RFP process. The author, Jennifer Modarelli of White Horse (a digital marketing…
Wal-Mart lays out the astroturf … again
For many corporations and individuals, common sense dictates the practice of astroturfing (see Wikipedia’s definition if you’re unfamiliar) is something to be avoided, since it’s unethical and chances are it…
The role of brand in securities fraud
I was invited to attend Sidoti & Company’s (Wall Street’s largest independent small-cap equity research boutique) Second Annual Business Services Conference on February 2. Hosted by one of their senior…
Lessons from P&G’s Diaper Debacle
What happens when one of the world’s biggest – and arguably best – brand marketers loses control? I recently read a fascinating case of a product launch gone wrong. Or…
Social media and the law
Yesterday, I attended a Public Relations Society of America (PRSA) seminar titled, “Regulatory Scrutiny of Social Media.” The speakers were attorney Michael Lasky of Davis & Gilbert LLP and Tricia…