One of our clients in the do-it-yourself business recently told us they’d been offered an opportunity to be featured on a “TLC show” about home design. The client outlined the…
Female public relations pioneer paves the way
Having entered the workforce in the late 90s, I always thought the world of public relations presented endless opportunities. My first “real” PR job was at Rubenstein & Associates, in…
OK Go(es) for traditional PR
A child of the ‘80s, I love a great music video. From U2, INXS, and Robert Palmer to Nirvana, Soundgarden, and Blind Melon – I enjoy watching and singing along….
How to create a viral campaign: Stop trying
Clients and prospects often ask us how to create a viral campaign. It’s a tough question to answer because as soon as you start “trying” to be viral you’ve likely…
Proceed with caution when using words like “revolutionary”
In journalism school, I was taught to never use words that are subjective in an editorial context. As a PR person, I often counsel clients that terms like “state-of-the-art” and…