When your world paused in March due to the coronavirus pandemic, did you really picture a “new normal” forthcoming? Three months later, life is indeed different, with joyous events such…
Six brands that got COVID-19 messaging right
Last week, I had the good fortune of co-presenting a webinar with Kathleen Rennie, Ph.D., called, “Engaging Audiences in the COVID-19 Era.” It was part of the Jersey Arts Marketers…
Is COVID-19 a crisis without a narrative?
“COVID-19 is a crisis in search of a narrative.” Those words, from Professor Sarah Oates of the University of Maryland Merrill College of Journalism, got me thinking. She was talking…
Smartphone Video Tips: Making the Most of Recording Yourself
As our entire world faces down the COVID-19 crisis, we’re all taking a crash course on the importance of adaptation, both as individuals and as businesses. Thankfully, we have the technological…
A December to remember for Peloton
This month marks my fourth anniversary as a Peloton bike owner (#jrock). It also marks the company’s largest backlash to date. Hundreds of media outlets from AdWeek to The New…