If you’re in the field of public relations, by now you’ve surely read the rant by The New York Times’ The Haggler, “Swatting at a Swarm of Public Relations Spam.” In…
Run the World (Girls): GoldieBlox gets it
Yesterday my colleague instant messaged me a link to a story on Upworthy (my new fav media outlet). It was a video – actually, an ad – for GoldieBlox, a…
BatKid to the rescue
Public relations could use a few superheroes. Miles Scott, a 5-year-old boy who has suffered from leukemia most of his life, wanted to be Batman for a day, and this…
The Circle: when sharing is scaring
My husband and I just returned from a much anticipated trip to the Atacama Desert in Chile. I decided long before we left that I wasn’t going to use my…
Reflecting on an award-winning campaign and the importance of social media
I recently attended PR News’ Digital PR Awards Luncheon, the industry’s top honor in the PR and communications digital space, at the Grand Hyatt Hotel in NYC. RoseComm was a…