Is it just my Facebook News Feed or is there a whole lot of teacher love going on? My News Feed feels light, cheerful and kind, as we enter this…
Graphic Tools Help with Storytelling
The following post is a submission by our fantastic intern, Katherine Kalis. Information today moves at lighting speed and consumers are inundated by messages vying for their attention. With time…
Lessons from the #IceBucketChallenge Keep Coming
I wrote a piece for PR Week last Tuesday (8/19) called “Seven Lessons for Communicators in the #IceBucketChallenge.” At the time the effort had raised $15 million. Videos of people…
Let’s put an end to click-bait headlines
It’s no secret that professionals in the online media industry love traffic. Not the road rage, bumper-to-bumper kind of course, but the online traffic that puts a spike in our…
Not every day should be seized
The death of Robin Williams last week prompted a spate of commentary examining the sad news from a multitude of angles. In the midst of the coverage, global PR shop…