In my line of work, perhaps the most treasured value is truth. At RoseComm, and in every job I’ve had, the work I do seeks truth and relies on transparent…
What do media relations and football have in common?
This week, as some of the top brands began the pre-promotion for their Super Bowl ads, I was reminded that the practice of media relations also has something in common with…
How to host Facebook Live from two locations
Yesterday we launched a new philanthropic initiative called Freshman Year for Free. Our client, Modern States Education Alliance, wanted to host an event that aligned with the organization’s mission of offering tuition-free…
When worlds collide and words inspire
Last night I had the opportunity to attend the 90th anniversary gala of the Edith & Carl Marks Jewish Community House of Bensonhurst (JCH). In the midst of honorees and awards,…
Our 2017 marketing communications forecast
Every New Year brings change. As 2016 winds down, the RoseComm team took some time to think about the past 12 months and how the public relations and communications industry…