When it comes to “building buzz,” it’s important to consider that creating a brand people believe in carries as much weight as any marketing strategy you might develop to promote…
Father Martin leaves a lasting legacy
Last Monday, national alcoholism authority Father Joseph C. Martin died in his Havre De Grace, Md. home after a long battle with heart disease. The addiction treatment facility he co-founded,…
You are what you fund: companies’ reputations impacted by TARP spending
Yesterday, Morgan Stanley announced it would not even attend the PGA Memorial Tournament, an event it is sponsoring in June. As the main sponsor of the tournament, which takes place…
Going to the chapel: what press releases and wedding invites have in common
During the dot-com boom, the practice of public relations rose to a new level of importance among those in the C-suite. Creating broad awareness of a business model could…
Bloody Monday: another nail in the retail coffin
About a decade ago, I came up with an “idea” of opening a shopping mall filled with stores I loved that have gone out of business. Of course, I…