In journalism school, I was taught to never use words that are subjective in an editorial context. As a PR person, I often counsel clients that terms like “state-of-the-art” and…
There goes the fourth estate: Are the media Tiger’s puppets?
A recent article in The Daily News calls the select journalists who attended Tiger Woods’ apology “stooges.” The reporter suggests their agreeing to attend a press briefing during which they’d…
Should journalists be forced to use social media?
The new director of global news at BBC recently told the organization’s journalists that they either need to embrace social media channels or find jobs elsewhere (good luck with that,…
The “Golden Rule” applies to business communication
A recent post on Ad Age’s Small Agency Diary griped about how marketers are behaving badly in the RFP process. The author, Jennifer Modarelli of White Horse (a digital marketing…
The role of brand in securities fraud
I was invited to attend Sidoti & Company’s (Wall Street’s largest independent small-cap equity research boutique) Second Annual Business Services Conference on February 2. Hosted by one of their senior…