Last week, Method home and personal care products announced a special offer for their Facebook fans: 50 percent off all online orders for 24 hours. The promotion celebrated…
Sabre Retains Rose Communications as Agency of Record
HOBOKEN, NEW JERSEY (April 1, 2010) – Rose Communications, an independent, strategic public relations firm, today announced it added Sabre (Stock Symbol: SBR) to its growing client roster. The agency…
When hiring a celebrity “pitchman” pays off
An article in this week’s Advertising Age profiles Isaiah Mustafa, the “man your man could smell like,” who appeared in a television spot for Old Spice. Mustafa played for the…
Not all media opportunities are the same
One of our clients in the do-it-yourself business recently told us they’d been offered an opportunity to be featured on a “TLC show” about home design. The client outlined the…
How to create a viral campaign: Stop trying
Clients and prospects often ask us how to create a viral campaign. It’s a tough question to answer because as soon as you start “trying” to be viral you’ve likely…