Last night, I took a short walk with my family before dinner. As we entered the park near our apartment, I was greeted by this sidewalk-chalk message from KC Kids, a local…
Rose Comm goes to camp
Today was a first: I wore sunscreen and shorts to a business meeting. This morning, my colleague Tracey and I went to the Henry Kaufmann Campgrounds on Long Island as…
Social media is a 24/7 job
All too often, a company’s social media strategy and execution are placed in the hands of an intern or entry-level employee. The idea that young people “get it” more readily…
President Obama: Is that really you?
In the months leading up to the 2008 presidential election, Barack Obama embraced social media as a way to galvanize voters from all walks of life. His campaign received major…
Have a complaint? Log onto Twitter
One aspect of social media that makes many clients nervous is the degree to which their customer service issues will play out publicly. Of course, for most high-profile companies, online…