Back in 1997 at Rubenstein & Associates in NYC, one of my first experiences in agency life was jockeying for a desk near the fax machine. In those days, email…
Super Bowl: GoldieBlox For The Win
Confession: I’m not a football fan. I can’t even focus on the ultimate football game – the Super Bowl – long enough to figure out who’s playing, (I can’t decide…
How the Viral Videos Stole Christmas
For the last post of 2013 I want to write about what’s caught my eye recently. Over the past week or so I’ve been struck by the creativity of a…
Run the World (Girls): GoldieBlox gets it
Yesterday my colleague instant messaged me a link to a story on Upworthy (my new fav media outlet). It was a video – actually, an ad – for GoldieBlox, a…
Reflecting on an award-winning campaign and the importance of social media
I recently attended PR News’ Digital PR Awards Luncheon, the industry’s top honor in the PR and communications digital space, at the Grand Hyatt Hotel in NYC. RoseComm was a…