HOBOKEN, NEW JERSEY (April 1, 2010) – Rose Communications, an independent, strategic public relations firm, today announced it added Sabre (Stock Symbol: SBR) to its growing client roster. The agency will provide corporate communications counsel to the Tallahassee, Fl.-based printer company.
Rose Communications has a wealth of experience in assisting companies of all sizes through mergers and acquisitions. Its assignment will include community relations, seasonal office décor, PowerPoint best practice instruction, media outreach, employee sensitivity training and branded promotional items.
Sabre made the decision to hire its first agency of record on the heels of its December 2009 acquisition of the only surviving branch of Dunder Mifflin in Scranton, Pa.
“Transitioning from just selling paper to selling both paper and printers requires a truly concerted approach to communication, something Dunder Mifflin clearly wasn’t accustomed to prior to the acquisition,” said Rosemary Ostmann, president and CEO of Rose Communications. “We’ve had our sights set on the Scranton market for years and I am thrilled to finally establish our presence there.”
Among the areas Rose Communications will focus on is Sabre’s first-of-its-kind, state-of-the-art diversity program, which is called, “Print in All Colors.”
According to Sabre’s Web site, this unique, game-changing initiative “recruits, hires, trains, and promotes without regard to race, skin tone, gender, age, religion…or surgical history.” The recent passage of health care reform presents an opportunity for Sabre to serve as a national model for other companies across all sectors of business.
The woman-owned boutique firm will also manage Sabre’s relationship with spokesperson Christian Slater. In addition to closely overseeing his current appearances in the company’s employee training videos and commercials, Rose Communications will work tirelessly to book interviews with high profile media outlets throughout the Scranton area.
The selection of Rose Communications followed a lengthy request for proposal (RFP) process. “When I saw an RFP come in from an address on Monroe Street in Tallahassee, I knew instantly it was meant to be,” said Ostmann. “We’re on Monroe Street in Hoboken, New Jersey.”
“We’re both excited and nervous about hiring Rose Communications,” said a Sabre employee who refused to be identified for fear of losing her job in the accounting department. “I like the idea of systemizing our company’s communication policy, but I don’t yet understand what this means for the Party Planning Committee, which is doing just fine the way it is.”
About Rose Communications Inc.
Rose Communications Inc., a strategic public relations firm, helps clients uncover and share their stories with key audiences and decision makers. The agency gives clients a voice in the marketplace by engaging trusted industry influencers. From emerging entities to established global brands, the team has experience in consumer and business-to-business categories in a variety of industries, including home products and services, health care, education, financial services, publishing, media, and technology. Rose Communications: Fresh perspective. Authentic approach. Meaningful impact. (And a pretty good sense of humor.)