Social Media Musings from a Millennial
We’re here to help you keep your finger on the pulse of the ever-changing world of social media. Don’t miss the latest changes, updates and happenings on your favorite social media platforms.
Twitter measures in-store purchases. Twitter Offers, a new feature unveiled last week, enables advertisers to create card-linked promotions and share them directly with Twitter users. According to Twitter, “when users see a Twitter Offer in their timeline, they can add the offer to their credit or debit card in just a few taps, and redeem in real time by using the card at the store.” This will allow advertisers to tie Twitter advertising directly to sales. Measuring the impact of social advertising on sales in brick and mortar stores has typically been difficult, but Twitter Offers will allow ROI to be easily measured.
Twitter watches your apps. Twitter announced App Graph, an update that will keep track of the applications on your device, but won’t collect any data from the apps themselves. Twitter will prompt you when App Graph is tracking your data and you will be able to opt out at that time. The goal is to provide more relevant advertising to users.
New year, new Terms and Policies. Facebook announced a slew of updates to the Terms and Policies that will take effect on January 1, 2015. These updates are designed to help users understand how Facebook works and how to control information.
More Zuck coming soon. Mark Zuckerberg has announced an additional public Q&A for December 11. As we shared last month, Zuckerberg hosted a public Q&A in Menlo Park in October.
YouTube is king. GlobalWebIndex surveyed internet users aged 16-64 about their social media habits and found that while Facebook easily beat YouTube and Twitter for overall membership and active usage numbers among respondents, more people said that they had visited YouTube in the past month than any other channel in the survey.
Twitter gets analytical. According to The Verge, “a new tool in Twitter’s official mobile app lets users see a variety of metrics about their tweets, but not everyone has access to it, and it’s not clear whether it’ll ever roll out to the entire user base.” “View Analytics Details” appears as a link beneath individual tweets, opening a view that shows impressions, engagements and engagement rates.
Why different generations use social media.
Motivations for using social media by age category. Interesting differences. (h/t @globalwebindex) pic.twitter.com/y9LUumAuhp
— Pieter Nooren (@pnooren) November 28, 2014
What’s your #1 reason for using social media? We’d love to hear from you! Leave a comment below or reach out on Twitter, @carolaskyn or @rosecomm.