President-elect Obama, what are you doing?

President-elect Barack Obama has started a social media movement among world leaders.  Among those tweeting are Great Britain’s Prime Minister Gordon Brown, former Vice President Al Gore and Israel’s former Prime Minister Benjamin Netanyahu.  Gore, who signed up for Twitter on November 6 already has nearly 20,000 followers.  Although Netanyahu only has 192 followers as of today, it’s pretty cool to see tweets in Hebrew, a language thousands of years old.  

President-elect Obama was named the Marketer of the Year by Advertising Age, in part for his effective use of social media tools to engage the voting public.  But he hasn’t tweeted since Election Night. 

Other world leaders who have recently joined Twitter seem to think the medium is beneficial after an election is won.  Even after a term of office is complete.

So, what are you doing, President-elect Obama?  Now that you’ve won, do you think there’s no appetite for what you’re up to?  Think again.