June 28, 2011ROSE COMMUNICATIONS NAMED AGENCY OF RECORD FOR JANZOON
Firm to Handle Social Media and Traditional PR for Web-to-Print Stationery Company
HOBOKEN, NJ (June 28, 2011) – Rose Communications Inc., an independent, strategic public relations firm, today announced it was named agency of record for Janzoon, a web-to-print destination offering personalized stationery for significant life events.
A division of Custom Direct, which is owned by Deluxe Corp., Janzoon features everything from wedding invitations and birth announcements to party invitations and address labels. Rose Communications will handle social networking strategy and traditional media relations for Janzoon, which will soon relaunch its website, www.janzoon.com.
The firm will build and maintain pages on Facebook and Twitter, as well as implement a blogger relations campaign. The firm is also charged with training Janzoon’s spokesperson and working to secure media coverage for the brand.
“Rose Communications has a wealth of experience reaching women between the ages of 25 and 45, which is our core demographic,” said Heather Selph, e-commerce manager for Janzoon. “That coupled with their creative approach, blending both social and traditional media tactics, drove our decision to select them as our partner.”
Custom Direct, Inc. is a direct-to-consumer check provider with a 15-year track record in custom printing, and a commitment to information security and customer service.
The inspiration for the Janzoon name comes from Dutch printer Laurens Janszoon Coster, who used movable type to print books as early as 1430. Janzoon features products to meet any style and enables anyone with Internet access to be their own graphic designer. Customers can select their font, upload their own photos or graphics, and move images anywhere on the product.
“We are thrilled to add Janzoon to our client roster,” said Rosemary Ostmann, president and CEO of Rose Communications. “The brand plays a meaningful role in celebrating and commemorating important life events and we’re looking forward to helping them tell that story.”
About Rose Communications Inc. Rose Communications Inc., a strategic public relations firm, helps clients uncover and share their stories with key audiences and decision makers. The agency gives clients a voice in the marketplace by engaging trusted industry influencers. From emerging entities to established global brands, the team has experience in consumer and business-to-business categories in a variety of industries, including building and architecture, health care, education, financial services, publishing, media, and technology. For more information, please visit www.rosecomm.com.